Vol. 5 No. 2 (2026): Journal of Management Science Research Review

Articles

• Beyond Financial Distress: The Emerging Strategic Dynamics of Corporate Delisting on the Pakistan Stock Exchange

  Nayeem Ul Hassan Ansari, Syed Iradat Abbas, Sarmad Hasan, Muhammad Irfan Khan

  1201-1221

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• Entrepreneurial Self-Identity Learning from Failure, and Academic Entrepreneurship: A Systematic Literature Review and Future Research Agenda https://doi.org/10.5281/zenodo.20586931

  Muhammad Shafiq, Shakeela Kousar, Arfan Saeed

  2471-2516

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• HOW PAKISTANI RETAIL BRANDS CAN LEVERAGE THE METAVERSE FOR IMMERSIVE MARKETING: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INSIGHTS

  *Abdullah Gill, Muhammad Atif Yaseen, Dr. Kashif Abrar

  1497-1519

  • pdf

• THE ROLE OF FINANCIAL INCLUSION IN THE ECONOMIC GROWTH: EVIDENCE FROM NANGARHAR AFGHANISTAN

  Zahidullah Amarkhil, Rizwanullah Raza, Rahmatullah Nooristani

  5717-5736

  • Pdf

• VULNERABILITY ASSESSMENT OF AGRICULTURAL COMMUNITIES TO CLIMATE CHANGE

  Muhammad Saleem*, Samrat Sikdar, Syed Taimoor Shah, Sana Shaukat

  3148-3165

  • pdf

• Impact of Islamic Financial Development on Income Inequality And Poverty in Pakistan

  Muhammad Ali Abbasi, Arooba Qasim, Muhammad Junaid, Dr. Luqman Khalil, Dr. Bibi Aisha Saddiqua

  2384-2414

  • PDF

• From Screens to Shopping Carts: How Information Quality and Interaction Quality in Live-Streaming Commerce Drive Compulsive Buying Behavior https://doi.org/10.5281/zenodo.20578657

  Huzaifa Ali, Nayab Aslam, Moin Ahmad Moon, Memoona Imran

  2735-2753

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• Textile Supply Chain Optimization through Artificial Intelligence and Prescriptive Analytics Capability

  Dawood Aziz, Dr. Zahid Hussain, Dr. Ahmad Ur Rehman

  2889-2934

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• EVALUATING TQM IMPLEMENTATION IN TEACHER EDUCATION THROUGH PROSPECTIVE TEACHERS’ LENS: A CASE STUDY https://doi.org/10.5281/zenodo.21004399

  Samra Batool, Dr. Gulnaz Akbar*, Iram Naz Awan

  2903-2917

  • pdf

• Impact of Exchange Rate Fluctuation and Political Instability on Economic Growth of Pakistan

  Jamshid Alam, Dr. Muhammed Muzammil

  3369-3385

  • PDF

• A Review of Strategic Integration of AI in Business Management and Its Effect on Organizational Behaviors & Efficiency

  Afzal Mahmood, Muhammad Hassan Ghulam Muhammad, Waqar Ali

  2494-2508

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• FINANCIAL LITERACY, RISK TOLERANCE, AND ENTREPRENEURIAL INTENTION AMONG BS BUSINESS GRADUATES IN PAKISTAN: THE MEDIATING ROLE OF RISK TOLERANCE

  Muhammad Shahzad Gul, Dr. Ashfaq Ahmed

  1455-1472

  • pdf

• Supervisor Pubbing and Workplace Ostracism: The Moderating Role of Age Cohorts Among IT Sector Employees

  Rabia Toheed, Dr. Yasir Aftab Farooqi, Mishal Mushtaq3, Sidra shahzadi

  3036-3048

  • pdf

• E-Commerce Strategies and Supply Chain Management: Enhancing Marketing Performance and Customer Satisfaction in Competitive Markets

  Hasnain Abbasi, Liaqat Javed, Saeed Ali, Aaitizaz Ahmad, Muhammad Hamza Aziz

  355-369

  • PDF

• BEYOND REPRESENTATION: FEMALE LEADERSHIP AND EMPLOYEE CREATIVITY THROUGH PSYCHOLOGICAL EMPOWERMENT

  Arshad Iqbal, Qaiser Kamran*, Fasiha Batool

  1352-1375

  • pdf

• ASSESSING THE IMPACT OF ECONOMIC SIZE, DISTANCE AND TRADE AGREEMENTS ON PAKISTAN'S EXPORTS: EVIDENCE FROM A GRAVITY MODEL APPROACH

  Dr. Majid Hussain Phul, Dr. Allah Bux Lakhan, Mr. Samar Ali

  1441-1453

  • pdf

• ENHANCING MANAGERIAL INTRAPRENEURSHIP: THE INFLUENCE OF PSYCHOLOGICAL CAPITAL, WELL-BEING, WORK–LIFE BALANCE, AND LEARNING AGILITY THROUGH INNOVATIVE WORK BEHAVIOR

  Nabila Nazir, Dr. Haji Rahman, Muhammad Faiz Muhammad

  2850-2870

  • pdf

• Empowering Leaders, Creative Minds, Successful Projects: How Psychological Empowerment And Employee Creativity Drive Project Performance https://doi.org/10.5281/zenodo.20935474

  Muhammad Adnan Khan, Dr. Syed Ali Raza Hamid

  1596-1611

  • PDF

• PERCEIVED IMPACT OF A FOUR-DAY WORK WEEK ON JOB SATISFACTION, WORK-LIFE BALANCE, AND RETENTION INTENTIONS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN KARACHI, PAKISTAN https://doi.org/10.5281/zenodo.21224238

  Farhana Kazmi

  3187-3224

  • pdf

• Impact of Quality Management Practices and Relational Governance on Project Success: with Moderating role of Collectivism among Non-Profit Organization

  Kainat Rohail, Hina Akram

  1423-1440

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• Perspectives on Islamic Equities, Financial Contagion, and Risk Management: Benefits of Precious Metals https://doi.org/10.5281/zenodo.20621471

  Dr. Hina Munir Abbasi, Ahmed Nawaz Kandho, Syed Bahar Ali

  2795-2849

  • PDF

• Deep Generative Machine Learning Models for Real-Time Adversarial Threat Identification and Self-Adaptive Cybersecurity Framework for Financial Services https://doi.org/10.5281/zenodo.22745125

  Abdul Waheed, Farah Arzu, Muhammad Zaheer Nazir, Nasir Ali Nasir Mohamed, Najam Ul Hassan

  2977-3010

  • PDF

• Impact of Financial and Economic Determinants on Green Finance in Developed Countries: A Panel Data Analysis https://doi.org/10.5281/zenodo.21141434

  Sharafat Ali , Salman Masood Sheikh, Nadia Nasir

  3107-3136

  • PDF

• DETERMINANTS OF DIGITAL WALLET ADOPTION AMONG GENERATION Z: THE ROLE OF DIGITAL SELF-EFFICACY, TRUST, AND ATTITUDE

  Arshia Laeeq, Dr. Bushra Zulfiqar, Areeba Arshad, Syeda Khadija Moeen Kamal, Hijab Nasreen

  1334-1351

  • pdf

• Entrepreneurship and Innovation

  Kohenoor Syed, Sajid Mithani

  2684-2692

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• Optimization Techniques in Corporate Cash Management: A Hybrid Deterministic & Stochastic Framework

  Waqar Ali, Amna Hassan, Afzal Mahmood

  1533-1545

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• Social Pressure and Excessive Wedding Spending: Financial Stress among Middle-Class Parents in Pakistan https://doi.org/10.5281/zenodo.20911451

  Samina Naz, Ashfaq Ahmad

  1581-1595

  • PDF

• Determinants of Non-Performing Loans in the Banking Sector of Pakistan

  Muhammad Hasnain, Dr. Muhammed Muzammil

  4581-4593

  • PDF

• The Impact of Transformational Leadership on Academic Performance: The Mediating Roles of Work Agility and Academic Involvement

  Dr. Kamran Khan, Muhammad Naeem, Muhammad Asim Jamali, Muhammad Tahir Malik

  2447-2463

  • PDF

• Green Bonds Connectedness with International Financial Markets: Dynamics of Time-Frequency Optimization towards Green Portfolio

  Azhar Hussain, Mehwish Zafar, Waqas Khan

  2765-2787

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• IMPACT OF WORKERS’ REMITTANCES ON CORPORATE INVESTMENT EFFICIENCY: EVIDENCE FROM LISTED FIRMS IN PAKISTAN

  Hafiz Attiqur Rehman

  2957-2976

  • pdf

• Enhancing Bank Performance through e-HRM Practices: The Moderating Role of Technology Adoption

  Homan Memon, Ashfaque Ali Banbhan

  3070-3089

  • PDF

• TRENDS IN INFORMATION DISCLOSURE FOR TRANSPARENCY

  Waqas Ahmed

  1244-1255

  • pdf

• Economically and Islamically Sustainable Interior Design in Residential Projects: Evidence from Lahore, Pakistan

  Muhammad Aamir, Tashakkur Fatima*

  1256-1270

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• DIGITAL HR PRACTICES AND HRM EFFECTIVENESS: THE MEDIATING ROLE OF HR SERVICE QUALITY

  Abdul Sattar, *Inam Ullah Khan, Hannan Afzal, Muhammad Usman, Muhammad Usman

  1520-1532

  • pdf

• THE ROLE OF FINANCIAL INCLUSION IN THE ECONOMIC GROWTH: EVIDENCE FROM NANGARHAR AFGHANISTAN

  Zahidullah Amarkhil, Rizwanullah Raza, Rahmatullah Nooristani

  2883-2902

  • pdf

• THE IMPACT OF KNOWLEDGE MANAGEMENT ON DIVIDEND POLICY: A COMPARATIVE ANALYSIS OF ISLAMIC AND CONVENTIONAL BANKS IN PAKISTAN

  Ghulam Ali Machhi, Abdul Hafeez Magsi

  3162-3175

  • pdf

• Artificial Intelligence and Fintech Disruption in Global Financial Markets: An Empirical Analysis https://doi.org/10.5281/zenodo.20587577

  Asad Javed, Muhammad Tayyab Kashif, Sajjad Haider Khan, Sajjad Haider Khan

  2434-2446

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• Impact of Chilam Joshi Festival on Destination Image and Tourist Behavioral Intentions: A Study of Kalash Valley, Chitral

  Shah Ali Jan, Asfandyar Khan, Mubashir Anwar, Masood Ahmad

  2531-2550

  • PDF

• ACCOUNTING INFORMATION QUALITY AND DIGITAL FINANCIAL INCLUSION AS DRIVERS OF SUPPLY CHAIN RESILIENCE: THE ROLES OF FINANCIAL TRANSPARENCY, FINTECH ADOPTION AND FINANCIAL REGULATIONS

  Muhammad Sohail, Muhammad Ejaz Majeed, Zahir Ullah

  2871-2882

  • pdf

• A PARADIGM SHIFT IN ISLAMIC FINANCE INDUSTRY: VALUE BASED INTERMEDIATION, HUMAN DEVELOPMENT INDEX, ECOLOGICAL FOOTPRINT, AND SOCIAL IMPACT FINANCING

  Dr. Shah Fahad, *Dr. Mohammad Ayaz, Dr. Sadaf Shaheen

  2918-2935

  • pdf

• The Influence Of Workload, Work Environment, and Work Discipline On Employee Work Effectiveness: Evidence Of Primary & Secondary School Teachers Working In Sindh, Pakistan

  Dr. Syed Muneer Ahmed Shah, Shahzaman Balouch, Abdul Shakoor Soomro, Akhtiar Ahmed Maitlo, Sarang Ali

  3205-3227

  • pdf

• Responsible Innovation and Employee Performance: The Mediating Role of Ethical Climate in Manufacturing Firms of Pakistan

  Shafaq Aftab

  2421-2433

  • PDF

• IMPACT OF LEADERSHIP STYLES ON ORGANIZATIONAL PERFORMANCE: MEDIATING ROLE OF EMPLOYEE MOTIVATION

  Kamran, Inam Ullah Khan*, Numan Shehzad, Sibgha Fatima

  2465-2478

  • pdf

• The Impact of Digital Leadership and Knowledge Management on Organizational Performance: The Mediating Role of Innovation Capability and Moderating Role of Organizational Agility

  Muhammad Idrees Rahoojo, Neelam Jugwani, Zulfiqar Ali Rajper, Yusra Shehzadi

  5681-5703

  • PDF

• Effect of Corporate Governance Mechanism on Firm Performance: Evidence from FMCG Companies of Pakistan

  Kainat Umar, Dr. Muhammad Muzammil

  5704-5716

  • Pdf

• Impact of Demographic Transition on Economic Growth of Pakistan

  Muhammad Ali Abbasi, Dr. Luqman Khalil, Zarmishal Jadoon, Laraib Imdad, Gul Shahzadi, Dr. Bibi Aisha Saddiqua

  1652-1677

  • PDF

• INVESTMENT BANK REPUTATION AND IPO UNDERPRICING: EVIDENCE FROM EMERGING MARKETS

  Zafar Azam, Basharat Khan*, Qaiser Kamran

  1376-1392

  • pdf

• THE IMPACT OF GREEN HRM PRACTICES ON ORGANIZATIONAL SUSTAINABILITY: A MEDIATING PERSPECTIVE

  Zakaullah*, Azzah Khadim Hussain, Dr Salma Khalid

  2479-2504

  • pdf

• The Lived Experiences of Economic Empowerment among Working Women in Punjab, Pakistan: A Phenomenological Study

  Uzma Khawaja, Dr Hisham ul Hassan Khawaja , Bushra Naeem

  2787-2796

  • PDF

• The Influence of English Language Proficiency on Economic Literacy and Financial Decision-Making: An Empirical Investigation

  Amna Hassan, Afzal Mahmood, Waqar Ali

  1612-1625

  • PDF

• CAN GREEN HRM ALONE CREATE GREEN EMPLOYEES, OR DOES GREEN LEADERSHIP MAKE THE DIFFERENCE

  Muhammad Owais Suleman, Bilawal John, Muhammad Hashim, Sajida Hafeez, Tanvir Sajid

  3166-3208

  • pdf

• The Role of Green Finance in Advancing Sustainable Battery Recycling Technologies

  Hira Maqsood, Afshan Bibi, Hira Tanvir

  2447-2464

  • PDF

• The Role of Entrepreneurship Education in Cultivating Entrepreneurial Intentions Among Students: Evidence from the University Context

  Dr. Mian Gul Khan, Najaf Ali Shah, Dr. Nafid Khan, Dr. Rafiullah

  2850-2876

  • PDF

• Artificial Intelligence and Data Analytics–Driven Financial Systems for Predicting Market Trends, Risk Management, and Portfolio Optimization in Dynamic Global Markets

  Asad Ali, Syed Ghazanfer Inam, Warda Hussaini, Fazle Adil, Muhammad Essa Siddique

  3011-3035

  • PDF

• Law of Attraction and Achievement Outcomes: A Proposed Psychological Model of Success through Goal-Directed Behavior

  Dr. Maimoona Saleem, Farah Nadir, Maryam Bibi, Dr. Azhar Khan

  1637-1651

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• From Financial Literacy to Financial Capability a United States Curriculum Roadmap and Outcome Based Assessment Model

  Edimer Mahecha Contreras

  2353-2382

  • PDF

• From Social Knowledge to Sustainable Social Enterprises: Examining the Mediating Role of Social Value Creation

  Bushra Aziz, Dr. Asad Javed , Prof. Dr. Muhammad Yasir

  2693-2713

  • PDF

• ASSESSING THE IMPACT OF TRADE OPENNESS ON DEVELOPMENT: AN ECONOMETRIC AND OPTIMIZATION FRAMEWORK FOR INTERNATIONAL ECONOMICS

  Dr. Zahid Hussain Shaikh, Mr. Ali Dino Mahar, Dr. Allah Bux Lakhan

  2877-2888

  • pdf

• An Artificial Intelligence–Driven Framework for Integrating Personalized Marketing, Demand Forecasting, and Supply Chain Optimization in E-Commerce Platforms to Enhance Customer Experience and Operational Efficiency

  Muhammad Essa Siddique, Muhammad Khurram Shahzad, Syeda Iqra Amjad, Khloud, Syed Zaheer Hussain, Fazle Adil

  1612-1636

  • PDF

• Dynamic Organizational Alignment Theory: Developing the Intentions–Behavior–Structure–Strategy (IBSS) Strategic Leadership Framework for Sustainable Organizational Adaptation https://doi.org/10.5281/zenodo.21258496

  Nadia Iqbal, Muhammad Khalid, Sundas Rana

  4555-4580

  • PDF

• BEYOND TAX INCENTIVES: REASSESSING THE DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN DEVELOPING ECONOMIES

  Jamshaid Ali, Muhammad Naveed, Amjad Ali, Marc Audi

  1393-1422

  • pdf

• REAL EFFECTIVE EXCHANGE RATE DYNAMICS AND MACROECONOMIC STABILITY: A COMPARATIVE TIME-SERIES ANALYSIS OF PAKISTAN AND THE USA

  Dr. Sanam Wagma Khattak, Dr. Ahmed Farhan Saeed, Zainab

  1474-1493

  • pdf

• GOVERNANCE AND PROJECT MANAGEMENT SUCCESS FACTORS FOR DIGITAL PUBLIC INFRASTRUCTURE PROGRAMS IN DEVELOPING COUNTRIES

  Naeem Iqbal

  2856-2870

  • pdf

• THE DISCLOSURE DILEMMA: HOW SPONSORSHIP DISCLOSURE AND NON-DISCLOSURE BY CELEBRITIES AND SOCIAL MEDIA INFLUENCERS SHAPE CONSUMER PURCHASE INTENTION AND BRAND ATTITUDE

  *Sahibzada Junaid Anjum, Dr. Muhammad Kashif, Muhammad Ilyas, Adil Hassan, Sikandar Usman, Muhammad Essa Khan, Luqman Said

  3090-3106

  • pdf

• Macroeconomic Stress, Earnings Management, And Financial Reporting Quality: Evidence From Psx-Listed Firms Using Benford's Law

  Sarwar Ateeq Pasha, Dr. Muhammad Nazam, Dr. Sahar Munir

  1321-1333

  • PDF

• Effective Human Resource Management

  Sajid Mithani, Kohenoor Syed

  2677-2683

  • PDF

• Algorithmic Bias and Fairness in AI Credit Scoring: Evidence, Mechanisms, and Governance Responses

  Rafia Noreen, Muhammad Sajid, Faisal Amjad

  1546-1558

  • PDF

• Analyzing the Effect of Digital Literacy, Entrepreneurial Education, and Perceived Social Support on Entrepreneurial Career Intentions: Mediating Role of Self-Efficacy

  Iqra Nasir , Sania Sikander, Asma Azhar

  3048-3069

  • PDF

• An Advanced AI-Driven Risk Assessment Framework for U.S. Banking Institutions: Integrating Predictive Financial Analytics, Regulatory-Aware Governance and Cybersecurity Risk Intelligence

  Dr. Naqeeb Ullah, Muhammad Ishaq, Faisal Rahman, Muhammad Umair Aslam, Fazle Adil

  3176-3204

  • PDF

• Mediating Role Of Credit Risk And Earnings Management In The Association Between Cash Compensation And Bank Performance In Pakistan

  Sundas Parvez, Dr. Noheed Khan

  2464-2493

  • PDF

• AI-Chatbot Service Quality, User Trust, User Experience, and Electronic Word-of-Mouth as Drivers of Brand Loyalty: Evidence from Pakistan's Domestic Tourism Industry

  Hamza Saleem, Dr. Muhammad Navid Iqbal, Dr. Muhammad Ahmad Ur Rehman, Prof. Dr. Sajjad Ahmad

  1454-1472

  • PDF

• ACCOUNTING INFORMATION QUALITY AND DIGITAL FINANCIAL INCLUSION AS DRIVERS OF SUPPLY CHAIN RESILIENCE: THE ROLES OF FINANCIAL TRANSPARENCY, FINTECH ADOPTION AND FINANCIAL REGULATIONS

  Muhammad Sohail, Muhammad Ejaz Majeed*, Zahir Ullah

  2935-2956

  • pdf

• THE DISCLOSURE DILEMMA: HOW SPONSORSHIP DISCLOSURE AND NON-DISCLOSURE BY CELEBRITIES AND SOCIAL MEDIA INFLUENCERS SHAPE CONSUMER PURCHASE INTENTION AND BRAND ATTITUDE

  *Sahibzada Junaid Anjum, Dr. Muhammad Kashif, Muhammad Ilyas, Adil Hassan, Sikandar Usman, Muhammad Essa Khan, Luqman Said

  2936-2952

  • pdf

• DETERMINANTS OF COMMERCIAL BANK PERFORMANCE IN PAKISTAN: THE ROLE OF CREDIT RISK, LIQUIDITY, AND CAPITAL ADEQUACY

  Rana Muhammad Hamza, Khalil Ahmad

  2517-2551

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• Impact of Audit Quality on Financial Sustainability of SMEs in Karachi, Pakistan

  Khawaja Masood Raza, Muhammad Qabil Dayo, Sajjad Hussain Abbasi

  1109-1123

  • PDF

• AN EMPIRICAL ASSESSMENT OF CONSUMER PERCEPTIONS OF FAKE NEWS AND ITS INFLUENCE ON EMOTIONAL REGULATION AND BEHAVIORAL RESPONSES: EVIDENCE FROM THE PAKISTAN SOFT DRINK INDUSTRY

  Dr. Muhammad Salman Azhar, Syed Wajahat Hussain Naqvi,, Dr. Aamir Jawad Munir

  • pdf

• STEALING FOR GOOD? HOW MORAL JUSTIFICATION DRIVES ROBIN HOOD BEHAVIOR UNDER ETHICAL LEADERSHIP

  Syed Muhammad Abbas Shah, Maryam Bibi, Dr. Maqsood Ahmad

  2353-2383

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• A Systematic Review of Mediating and Moderating Variables in the Service Quality–Customer Loyalty Relationship https://doi.org/10.5281/zenodo.20340750

  Muhammad Tayyab Kashif, Junaid Babar, Sajjad Haider Khan

  1124-1133

  • PDF

• Customer Perception and Awareness of Islamic Banking Products

  Anam Soomro

  1100-1108

  • PDF

• Moderating-Mediating Role of Age and Financial Literacy in the Relationship of Behavioral Biases and Equity Investors Decision Making

  Dr. Muhammad Afzal, Dr. Muhammad Ishaq, Dr. Waleed Khalid, Dr. Safdar Hussain Tahir

  1134-1153

  • PDF

• RESPONSIBLE HRM AND EVERYDAY ETHICS: THE MEDIATING ROLE OF MORAL IDENTITY AND MODERATING ROLE OF LEADER INTEGRITY

  Dr. Nosheen Adnan, Adnan Ahmed Khan*, Shehzad Ahmed

  2326-2352

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• ENTREPRENEURSHIP AND ECONOMIC SUSTAINABILITY IN THE BUILT ENVIRONMENT: A DESIGN-DRIVEN PERSPECTIVE

  Sohail Khan, AR. Muhammad Arbab Jahanzaib, Syed Intasar Hussain Kazmi, Mohsin Musaddiq Malik

  2301-2325

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• AGILE DECISION-MAKING IN ORGANIZATIONS: A QUALITATIVE STUDY OF HYBRID RATIONAL AND NATURALISTIC PROCESSES

  Waseem Haider*, Sudhir Ahmed, Naseebullah, Noor Ahmed

  2274-2300

  • pdf

• KNOWLEDGE, ATTITUDES & PERCEPTIONS (KAP) OF BLOCKCHAIN TECHNOLOGY IN AUDITING: A CASE OF PAKISTAN

  Abdul Qadir, Naimat Ullah Khan

  2227-2250

  • pdf

• The Impact of Artificial Intelligence on Creative Quality in Advertisement Filmmaking in Pakistan

  Adil Giara, Anum Naz

  2263-2273

  • PDF

• Project Cognition and Strategic Failure: How Cognitive Biases Shape Decision-Making in Complex Projects

  Muhammad Kabir

  2251-2262

  • PDF

• DIGITAL PAYMENT SYSTEMS AND FINANCIAL INCLUSION IN DEVELOPING COUNTRIES: PANEL EVIDENCE FROM 24 EMERGING ECONOMIES, 2010–2023

  Dr Qazi Mumtaz Ahmed, Dr. Ashfaque Ali Banbhan

  1-24

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• DEPARTMENTAL HUMAN CAPITAL CAPACITY IN YOUTH DEVELOPMENT; A TRAINING NEEDS ASSESSMENT OF DIRECTORATE OF YOUTH AFFAIRS, GOVERNMENT OF BALOCHISTAN

  Muhammad Usman, Muhammad Yaqub*, Ms. Nafeesa Mir Zaman, Adnan Khan, Ms. Sarina Tareen

  25-50

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• Reimagining Archaeological Tourism in Pakistan: An Inclusive Approach to Sustainable Heritage Development

  Umar Farooq, Zaina Arshad, Khadijah Ali

  77-88

  • PDF

• Influence of Digital Marketing on the Consume Behavior

  Shaqer Hussain, Imdad Hussain

  906-915

  • PDF

• The Impact of Stress Management Strategies on Students’ Academic Performance: Perceptions, Practices, and Recommendations

  Ahmad Zada, Muhammad Behroz Khan, Umair Ahmad, Ihsan Ur Rahman, Shahid Iqbal

  870-878

  • PDF

• ASSESSING THE IMPACT OF TRADE OPENNESS AND FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH IN SOUTH ASIA: AN ECONOMETRIC ANALYSIS

  Arooj Asif, Atif Khan Jadoon, Saima Liaqat, Sania Zafar

  916-942

  • Pdf

• Effect Of Non-Monetry Rewards On Employees’ Retention With Mediating Role Of Motivation: A Study Of Banking Sector

  Walid Raza, Muhammad Atiq, Owais Mufti, Gohar Saleem Parvaiz

  878-905

  • PDF

• Optimizing Investment Decision-Making Through Ai-Augmented Financial Analysis

  Nimrah Mehboob, Muhammad Zohaib

  870-877

  • PDF

• From Compliance to Capability: Reframing Financial Due Diligence in Global Health Partnerships

  Kaleem Ullah Khan

  183-187

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• Blue Economy Development in Pakistan: Employment Potential and Policy Readiness

  Tariq Qureshi, Dr. Syed Saif Ur Rehman, Muhammad Ibrahim Ansari, Syed Ghous Ali Shah

  451-475

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• The Role of Social Entrepreneurship in Shaping Architects’ Behavioral Response toward AI-Based Taxation and Sustainable Hospitality Construction: A Serial Mediation Analysis

  Shama Razi, Sohail Khan, Arooj Zeb, Muhammad Bilal, Hafiz Ahmed Ullah

  759-778

  • PDF

• Exploring the Dynamics of Financial Markets and Corporate Financial Decisions

  Jam Muhammad Farooq Asif, Cao Yushan, Arooj Fatima, Mehreteab Yonas Kiflom

  261-273

  • PDF

• Riding the Trade Waves: Gender-Differentiated Employment Dynamics in Asia

  Ayesha Anwer, Atif Khan Jadoon, Sania Zafar, Muhammad Yasar Sattar

  557-577

  • pdf

• Privatization-Induced Job Insecurity and Its Multilevel Consequences: A Qualitative Study of Psychological, Performance, Health, and Social Outcomes in Pakistan’s State-Owned Financial Institutions

  Ali Ijaz, Rahil Nazar Chawla, Anum Saeed, Muqaddas Naz

  137-157

  • PDF

• Social media Based Destination Brand Community Engagement (SMBDBCE): a mediated analysis for the social-media marketing strategies of destination brands in Pakistan

  Aziz Ur Rehman, Dr. Zia Ur Rehman, Dr. Muhammad Maroof Ajmal, Dr. Safdar Hussain, Rabail Ejaz 

  409-435

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• The Role of Green Supply Chain Management and Environmental Management Practices in Enhancing Enviropreneurship Performance of Pakistani FMCG SMEs https://doi.org/10.5281/zenodo.19843676

  Muhammad Noman Tahir, Dr.Sheikh M.Fakhre Alam Siddique, Muhammad Osama

  679-705

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• Nexus Among Financial Stability and Financial Performance

  Jawad Abdul Ghaffar, Dr. Sanobar Shaheen

  297-312

  • PDF

• Public Funding and Public Benefit: Balancing Commercialization and Equity in Health Innovation

  Kaleem Ullah Khan

  496-506

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• AUDIT QUALITY AND ITS IMPACT ON EARNING QUALITY AND CAPITAL COSTS DURING FINANCIAL CRISIS. EVIDENCE FROM PAKISTAN

  Hizbullah Mangi, Dr. Khawaja Masood Raza, Dr. Muhammad Qabil Dayo

  767-785

  • pdf

• EXPLORING THE LINK BETWEEN HIGH-PERFORMANCE WORK PRACTICES AND INNOVATIVE WORK PERFORMANCE: THE MEDIATING EFFECT OF EMPLOYEE MOTIVATION

  Mian Gul Khan*, Muhammad Kamran Khan, Syed Najaf Ali Shah

  104-116

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• Measuring and Mitigating Inequality in AI-Driven Labor Markets

  Afshan Bibi, Dr. Bazgha Saleem Khan, Wijdan Salsabeel

  388-408

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• THE IMPACT OF NON ECO-FRIENDLY PACKAGING ON GREEN BRAND EQUITY: THE MEDIATING ROLE OF GREENWASHING & ECO-LABEL CONFUSION & THE MODERATING ROLE OF BRAND TRUST & GREEN BRAND

  Shaikh Muhammad Fakhre Alam, Hammad Zafar, Muhammad Konain Butt

  205-235

  • pdf

• Sustainable Hospitality Architecture: A Socio-Economic and Environmental Assessment of Green Building Practices with Managerial Insights

  Waqas Baig, Muhammad Waqar Aslam, AR. M. Nasir Chaudhry, Abdul Haye Lucman

  528-546

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• Does FinTech Accelerate ESG Performance? Evidence from Digital Banks

  Muhammad Usman Chughtai, Madiha Zaib, Afshan Bibi

  89-103

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• Modeling International Tourism Demand: Evidence from European Arrivals to Pakistan Using Panel Data Techniques

  Abdul Jamil, Dr. Nasir Munir, Dr. Muhammad Ali Kakar, Dr. Mehmood Khan Kakar

  333-352

  • PDF

• Impact of Digital Payment Systems (Easypaisa and JazzCash) on Customer Satisfaction in Sindh, Pakistan

  Nazir Ahmed Bughio, Javed Ahmed Ghumro, Naseer Ahmed Khan

  601-618

  • pdf

• ENTREPRENEURSHIP IN THE AGE OF GENERATIVE AI: ETHICAL AND STRATEGIC IMPLICATIONS

  Nadir Ali Lanjwani, Waqar Ahmed, Muhammad Waqas

  188-204

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• The Effect of Regulatory Frameworks on the Growth of Cryptocurrency Markets

  Ishtiaq Khan

  451-467

  • Pdf

• Performance Pressure and Work Meaningfulness: The Role of Emotional Exhaustion and Emotional Labour.

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