The Role of Green Supply Chain Management and Environmental Management Practices in Enhancing Enviropreneurship Performance of Pakistani FMCG SMEs

Abstract

Small and Medium Enterprises (SMEs) that make up most of the Fast-Moving Consumer Goods (FMCG) sector in Pakistan are at the intersection between major environmental problem and economic demands. The research paper examines ways in which such companies can move beyond this supposed trade-off between the playing fields of ecological responsibility and business performance by exploring synergistic functions of Green Supply Chain Management (GSCM) and Environmental Management Practices (EMP) in the achievement of Enviropreneurship Performance (EP), which is a cross-dimensional construct used to describe environmental stewardship and business performance. The research suggests a contingent mediation model; it is based on a combined theoretical framework that includes the Dynamic Capabilities View, the Institutional Theory, and the Stakeholder Theory. The research used a structured questionnaire to collect data on 146 FMCG SME in Pakistan and the questionnaire was to be analyzed with the help of Partial Least Squares Stheoreticaltructural Equation Modeling (PLS-SEM).

The research finds that the best solution to ensuring high-quality enviropreneurship performance of Pakistani FMCG SMEs is a two-pronged integrated approach: to gain operational and market benefits in the context of GSCM, and at the same time, to establish formal EMP as the driving force of sustainable innovation and competitiveness.