AI-Driven Personalization In Digital Marketing:

Abstract

Artificial intelligence has transformed the method through brands connect with the consumers. In this competitive landscape personalized marketing has become important tactic for brand connect with consumer.  AI-driven marketing techniques are the process of transforming the customer engagement, retention, and conversation by providing the real time personalized, prognostic Promotion.  The purpose of this research is to find out how AI powered individualize is remodeling digital promotions, examine benefits and challenges in the modern age. It is also the part of study to identify the challenges that arises as well as highlighting the role in shaping in future consumer brand association,brand loyalty. This research highlights the integration of AI tools such as chat-bots, clouds, notion, engines, canvas and predictive behavioral model. In this study Questionnaire technique is used for data collection. A set of 100 comprehensive questionnaire are asked  from digital marketing professionals that found that digital marketing such as AI personalized improved consumer engagement metrics like click through rates, time spend on contents conversation to obtain the opinion of specific segments.