The Impact of Green Transformational Leadership and Green Human Resource Management on Sustainable Competitive Advantage: Mediating Role of Green Innovation Performance

Abstract

With the increasing environmental challenges and the competition becoming tougher, companies are increasingly considering sustainability as a part of their overall strategies. This study looked at how green transformational leadership and Green Human resource management affect sustainable competitive advantage. It further verified the role of green innovation performance as an intermediate. The study relied on the figures of 220 employees in firms that emphasize on sustainability. They checked their ideas with the help of a method known as structural equation modeling. The findings indicated that green transformational leadership Green human resource management is useful in turn enhances sustainable competitive advantage. Green innovation also relates green human resource management to sustainable competitive advantage to some degree.  The study found that GIP partially connects GTL, GHRM, and SCA, showing that innovation is key in turning green efforts into competitive benefits. This research adds to what is already known by bringing together ideas about leadership, human resources, and innovation within a sustainability context. The findings offer useful advice for business leaders and policy makers. They suggest that companies should encourage green leadership and use HRM that support the environment to drive innovation and gain a sustainable edge. The study also talks about future research areas and the limitations of the current work.