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Muhammad Junaid Chughtai, Arham Ghazanfa, Dr. Yasir Aftab Farooqi, Dr. Sheraz Anjum, Farwa Bugvi. THE IMPACT OF INSTAGRAM INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS. JMSRR [Internet]. 2026 Mar. 25 [cited 2026 Sep. 29];5(1):5789-811. Available from: https://www.jmsrr.com/index.php/Journal/article/view/763