Ramish Maqsood, Jaweria Iqbal, Yasir Karim. AI-Driven Personalization and Consumer Loyalty in Emerging Markets: A Qualitative Study on Trust, Perceived Value, and Ethics in Digital Marketing Practices in Pakistan. JMSRR [Internet]. 2026 Feb. 28 [cited 2026 May 13];5(1):1919-3. Available from: https://www.jmsrr.com/index.php/Journal/article/view/549