Nadeem Ul Haq, Minhaj Ud Din, Ajmal Khan. Impact of Experiential Marketing on Consumer Brand Loyalty: The Mediating Role of Functional Value. JMSRR [Internet]. 2026 Mar. 25 [cited 2026 May 13];5(1):2603-19. Available from: https://www.jmsrr.com/index.php/Journal/article/view/514