1.
Shaikh Muhammad Fakhre Alam, Hammad Zafar, Muhammad Konain Butt. THE IMPACT OF NON ECO-FRIENDLY PACKAGING ON GREEN BRAND EQUITY: THE MEDIATING ROLE OF GREENWASHING & ECO-LABEL CONFUSION & THE MODERATING ROLE OF BRAND TRUST & GREEN BRAND. JMSRR [Internet]. 2026 Apr. 13 [cited 2026 Apr. 15];5(2):205-3. Available from: https://www.jmsrr.com/index.php/Journal/article/view/504