Abdur Rehman, Abdul Mateen, Akhter Hussain, Faiza Tajuddin. The Pathway of Influence: How Digital Marketing Enhances Brand Equity Through Brand Awareness. JMSRR [Internet]. 2026 Mar. 2 [cited 2026 Nov. 6];5(1):1497-51. Available from: https://www.jmsrr.com/index.php/Journal/article/view/420