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Tanzeel Qaisar, Rao Anees, Sunny Raza. Online Consumer Reviews and Purchase Intention: The Mediating Role of Celebrity Endorsement among Gen Z in Pakistan. JMSRR [Internet]. 2026 Feb. 24 [cited 2026 Feb. 25];5(1):1219-30. Available from: https://www.jmsrr.com/index.php/Journal/article/view/405