Asma Mushtaq*, Nibras Hussain, Muhammad Qasif, and Aqeel Latif. “IMPACT OF SENSORY MARKETING AND BRAND EXPERIENCE ON PERCEIVED BRAND PRESTIGE AND ITS IMPACT ON BRAND LOYALTY IN LUXURY RETAIL: THE ROLE OF CONSUMER PERSONALITY TRAITS”. Journal of Management Science Research Review 4, no. 3 (July 26, 2025): 186–223. Accessed August 18, 2025. https://www.jmsrr.com/index.php/Journal/article/view/65.