Abdur Rehman, Abdul Mateen, Akhter Hussain, and Faiza Tajuddin. “The Pathway of Influence: How Digital Marketing Enhances Brand Equity Through Brand Awareness”. Journal of Management Science Research Review 5, no. 1 (March 2, 2026): 1497–1517. Accessed March 2, 2026. https://www.jmsrr.com/index.php/Journal/article/view/420.