Syeda Dure Afshan Ali, Rehan Muzamil Butt, and Saima Sardar Khan. “EFFECTS OF ANTHROPOMORPHISM IN CHATBOTS ON CUSTOMER ENGAGEMENT ”. Journal of Management Science Research Review 4, no. 1 (July 2, 2025): 28–63. Accessed October 6, 2025. https://www.jmsrr.com/index.php/Journal/article/view/39.