Ahmad Bilal Ali*, Muhammad Bilal Saeed, Khawaja Hisham Ul Hassan, Arman Butt, Khalil ur Rehman, and Amir Manzur. “ AN UNPLANNED BUYING BEHAVIOUR OF CUSTOMER: AN INTERPRETIVE STUDY ON FINANCIAL INSTITUTIONS INSURANCE SERVICES IN PAKISTAN”. Journal of Management Science Research Review 4, no. 4 (November 3, 2025): 750–770. Accessed March 26, 2026. https://www.jmsrr.com/index.php/Journal/article/view/217.