Amna Ausaf*, Shahan Aziz*, Zainab Noor, Syed Akbar Ali, Taseer Ahmed Khan, and Ramu Govindasamy, “PRODUCT ATTRIBUTES AND CONSUMER PREFERENCE AS DETERMINANTS OF WILLINGNESS TO PAY FOR NUTRITIONALLY ENRICHED EGGS”, JMSRR, vol. 5, no. 1, pp. 836–859, Feb. 2026.