Muhammad Umar Masood, Aamir Abbas, Snawer Gill, and Dr Falak Sher. 2025. “CO-CREATION EXPERIENCES AND TOURIST WELL-BEING: EVIDENCE FROM PAKISTAN’S HOSPITALITY INDUSTRY”. Journal of Management Science Research Review 4 (3):1306-19. https://www.jmsrr.com/index.php/Journal/article/view/135.