DR. ZAIGHUM ABBAS. SHORT-FORM VIDEO MARKETING AND CONSUMER PURCHASE INTENTION: EVIDENCE FROM EMERGING MARKETS. Journal of Management Science Research Review, [S. l.], v. 4, n. 3, p. 1747–1765, 2025. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/777. Acesso em: 14 nov. 2026.