MUHAMMAD JUNAID CHUGHTAI; ARHAM GHAZANFA; DR. YASIR AFTAB FAROOQI; DR. SHERAZ ANJUM; FARWA BUGVI. THE IMPACT OF INSTAGRAM INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 5789–5811, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/763. Acesso em: 29 sep. 2026.