ZIRVA AZMAT; DR. FAIZA BAJWA; MOAZMA FIAZ. Micro, Macro, and Celebrity Influencers: Comparing Trust, Credibility, and Purchase Intent Among Urban Pakistani Consumers. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 3586–3598, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/749. Acesso em: 12 aug. 2026.