MUHAMMAD ESSA SIDDIQUE; MUHAMMAD KHURRAM SHAHZAD; SYEDA IQRA AMJAD; KHLOUD; SYED ZAHEER HUSSAIN; FAZLE ADIL. An Artificial Intelligence–Driven Framework for Integrating Personalized Marketing, Demand Forecasting, and Supply Chain Optimization in E-Commerce Platforms to Enhance Customer Experience and Operational Efficiency. Journal of Management Science Research Review, [S. l.], v. 5, n. 2, p. 1612–1636, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/690. Acesso em: 26 jun. 2026.