*ABDULLAH GILL; MUHAMMAD ATIF YASEEN; DR. KASHIF ABRAR. HOW PAKISTANI RETAIL BRANDS CAN LEVERAGE THE METAVERSE FOR IMMERSIVE MARKETING: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INSIGHTS. Journal of Management Science Research Review, [S. l.], v. 5, n. 2, p. 1497–1519, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/656. Acesso em: 11 jun. 2026.