HAMZA SALEEM; DR. MUHAMMAD NAVID IQBAL; DR. MUHAMMAD AHMAD UR REHMAN; PROF. DR. SAJJAD AHMAD. AI-Chatbot Service Quality, User Trust, User Experience, and Electronic Word-of-Mouth as Drivers of Brand Loyalty: Evidence from Pakistan’s Domestic Tourism Industry. Journal of Management Science Research Review, [S. l.], v. 5, n. 2, p. 1454–1472, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/645. Acesso em: 25 jul. 2026.