RAMISH MAQSOOD; JAWERIA IQBAL; YASIR KARIM. AI-Driven Personalization and Consumer Loyalty in Emerging Markets: A Qualitative Study on Trust, Perceived Value, and Ethics in Digital Marketing Practices in Pakistan. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1919–1939, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/549. Acesso em: 13 may. 2026.