TANZEEL QAISAR; RAO ANEES; SUNNY RAZA. Online Consumer Reviews and Purchase Intention: The Mediating Role of Celebrity Endorsement among Gen Z in Pakistan. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1219–1230, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/405. Acesso em: 25 feb. 2026.