MUHAMMAD SALEH SHAH; SHAFIQ-UR-REHMAN MASSAN; NASIR GHANI; AMEER HAMZA KHAN; WAQAR AKHTAR. Trust, Empathy, and Cultural Relevance in AI Chatbots: Insights from Pakistani E- Commerce Consumers: https://doi.org/10.5281/zenodo.18709385. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1139–1154, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/397. Acesso em: 15 may. 2026.