SHAIKH MUHAMMAD FAKHRE ALAM; HAMMAD ZAFAR; MUZAMIL AHMED*. Development and Initial Validation of a Theory of Planned Behavior Questionnaire- Assessment of Purchase Intentions Towards Products Associated with CRM Campaign. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1057–1075, 2026. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/388. Acesso em: 17 feb. 2026.