AHMAD BILAL ALI*; MUHAMMAD BILAL SAEED; KHAWAJA HISHAM UL HASSAN; ARMAN BUTT; KHALIL UR REHMAN; AMIR MANZUR. AN UNPLANNED BUYING BEHAVIOUR OF CUSTOMER: AN INTERPRETIVE STUDY ON FINANCIAL INSTITUTIONS INSURANCE SERVICES IN PAKISTAN. Journal of Management Science Research Review, [S. l.], v. 4, n. 4, p. 750–770, 2025. Disponível em: https://www.jmsrr.com/index.php/Journal/article/view/217. Acesso em: 13 may. 2026.