*Abdullah Gill, Muhammad Atif Yaseen, & Dr. Kashif Abrar. (2026). HOW PAKISTANI RETAIL BRANDS CAN LEVERAGE THE METAVERSE FOR IMMERSIVE MARKETING: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INSIGHTS. Journal of Management Science Research Review, 5(2), 1497–1519. Retrieved from https://www.jmsrr.com/index.php/Journal/article/view/656