Muhammad Junaid Chughtai; Arham Ghazanfa; Dr. Yasir Aftab Farooqi; Dr. Sheraz Anjum; Farwa Bugvi. THE IMPACT OF INSTAGRAM INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS. JMSRR 2026, 5, 5789-5811.