EXPLORING ISSUES IN REVERSE LOGISTICS PROCESS IN E-COMMERCE

Abstract

This Study purposes to examine the reverse logistics factors that influence on the firm’s performance. An effective reverse logistics can have a beneficial influence on the environment as well as the on the firm’s financial performance. In Pakistan very limited research has been done on the Reverse Logistics especially in the Ecommerce. In this study Ecommerce industry will be targeted, as it is enjoying a significant growth and the need to deal with defective or returned products has arisen as a significant cost for the companies. In this case we will study that an efficient reverse logistic structure may lead to a significant return on investment and hence progress firm’s performance. We have carried out exploratory research, and the elements we have studied are process of Reverse Logistics, reason for Reverse Logistics, impact of Reverse logistics on (financials, economic, social), barriers faced and the Role of Information Technology in reverse logistic process.