MAPPING THE CONSUMER BUYING PATTERNS FOR GREEN (SUSTAINABLE) PRODUCTS - A CASE STUDY OF THE PAKISTAN’S FOOD INDUSTRY

Authors

  • Muhammad Arslan Riphah International University, Faisalabad, Pakistan
  • Marwa Waheed Riphah International University, Faisalabad, Pakistan
  • Muhammad Bilal Hussain Government College University, Faisalabad, Pakistan
  • Amir Arshad Riphah International University, Faisalabad, Pakistan

Keywords:

Consumer Buying Behavior, Green Products, Sustainability, Theory of Planned Behavior (TPB)

Abstract

In recent years, consumer preferences in Pakistan have shifted toward sustainable food products, driven by growing environmental awareness and changing consumption patterns. Factors like globalization, industrialization, and technological advancements have reshaped food supply trends, increasing demand for eco-friendly options. Consumers, now more informed about environmental challenges, are adopting green buying behavior, compelling food businesses to understand key purchase influencers. This study employs a secondary review analysis, examining five years of academic research, market reports, and consumer surveys. Grounded in the Theory of Planned Behavior (TPB), it analyzes factors behind eco-conscious purchasing decisions. The findings offer actionable insights for food industry stakeholders to promote sustainable consumption effectively

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Published

2025-10-19

How to Cite

Muhammad Arslan, Marwa Waheed, Muhammad Bilal Hussain, & Amir Arshad. (2025). MAPPING THE CONSUMER BUYING PATTERNS FOR GREEN (SUSTAINABLE) PRODUCTS - A CASE STUDY OF THE PAKISTAN’S FOOD INDUSTRY. Journal of Management Science Research Review, 4(4), 206–232. Retrieved from https://www.jmsrr.com/index.php/Journal/article/view/185

Issue

Vol. 4 No. 4 (2025): Journal of Management Science Research Review

Section

Articles